Meet the CEO 

Chief Exercise Officer


Jennie Edmondson


I am an ex-military mother of 2 who enjoys obstacle races and adventure sports.  I love fell running fell and mountain biking and I  love spending time outdoors in the fabulous Lake District.  I developed a passion for fitness when I joined the RAF and had the opportunity to try an abundance of activities and sports.  After 22 years of active service, my passion and purpose now is to help you to be the best you can be in every area of your life from health to business.  I am a firm believer in ‘it’s never too late to make a fresh start.’




My ‘fitness’ achievements include (but not limited to!)

Running the Everest Marathon, London Marathon, various Olympic distance triathlons and the worlds longest obstacle race (200 obstacles over 20 miles).  Great North and Scottish Swims and the Coast to Coast cycle ride.






Level 3                       Personal Trainer Diploma

Level 3                       Pre & Post Maternity Exercise specialist

Level 3                       GP Exercise Referral

Precision Nutrition Certification in Sport and Exercise Nutrition

Level 3                       Preparing to Teach in Lifelong Learning

HND                           Physiology & Massage

Level 2                       HIIT – Insanity Instructor

Level 2                       Indoor & Outdoor Circuits

Level 2                       Studio Cycling Instructor

Level 2                       Premier Total Padwork instructor

Level 2                       Gym Instructor

Level 2                       NABBA Weights Instructor

Level 2                       Management and treatment of injuries in football